Here's your business trends podcast playlist

🎙️ I’M SHARING A PRIVATE PODCAST TRENDS PLAYLIST WITH YOU TODAY 🎙️
Each month in our new [One] Membership I share a private podcast playlist where I gather all the specific episodes that I think you need to be paying attention to as a biz owner. These eps include trends I’m noticing in the space, new ideas, or an approach to biz that I find particularly inspiring. This playlist comes along with a detailed trend report I put together [which is still top secret and only for our [One] members—sorrrrry]. But! Just for this month, I want to give you a little tasty taste and share the private playlist with you. ⬇️

 😎 I CURATED AN 11 EPISODE ‘TRENDS’ PLAYLIST FOR YOU 😎

I can’t help it: I read all the substacks, follow all the TikTok #trends, and listen to probably upwards of 20+ podcast episodes a week just because I’m obsessed with staying in the know about what’s going on in the worlds of personal branding, marketing, social media, trends and business.

Both for my own “category of one” status in the online business space, AND for my clients.

I don’t do this cause I HAVE to…I do it cause I friggin l-o-v-e it. And since I’m already curating and consuming all this stuff for myself, I try to make sure I share as much of it as I can, with as many lessons as I can.

But because you-n-me are already besties—and you already read through these emails slash mini-masterclasses slash biz workshops I send you on a weekly basis [and maybe even save em too!]—you’re kinda, sorta like my client too. ⬅️ **This is a maje compliment by the way, because I’m at a point in my biz where I’m VERY picky about the clients I work with 1:1 and via our agency.

Anyway, in no particular order, HERE is this month’s [One] private podcast trends playlist for January, 2024 with a quickie explanation about each ep and why I think you should be paying attention to it**:

• 1️⃣ Behind the Scenes of Andrea Crowder’s $1.8m “All Audio” Business model: This is a coach and course creator who has switched to an ecosystem of offers and courses that are ALL audio based. I find this idea really intriguing [it’s def got my wheels spinning] and I loved hearing about how she’s implemented this.
  

• 2️⃣ What You Can Learn From the World’s Coolest Gas Station: This ep is a marketing & branding case study on Buc-ee’s—which is a gas station chain in the South that is legit redefining this industry. They call it the “Wal-Mart of gas stations.” I was lucky enough to go to check one out on our road trip last summer, and OMG. If I was not in a car full of 3 other people who just wanted to get back on the road, I probably would still be there walking through all the aisles and taste testing all of the homemade food. That place is a masterclass in branding, marketing and “category of one” status.
  

• 3️⃣ How to Discover Your Own Taste: If you only listen to one episode on my list, this ⬆️ is the one. It’s such a fascinating convo about how with social media becoming a part of our everyday lives, it’s getting harder and harder to identify and develop our own “taste.” Which coincides with the concept of curation…and how this is a skill that is likely to become more and more highly prized as information is no longer really looked at as a commodity.

• 4️⃣ Creator Advice: Your Fear of Getting Hate is Stopping You From Going Viral: This ep deals with some dick brain stuff that I talk about a lot—basically, if you’re allowing @angrymom22 to dictate how you show up and behave online, you’re losing. [Sidenote: here’s another great podcast ep where the head of Liquid Death, Mike Cessario, shares some insight that I full on agree with: in order to have an audience of ppl who are obsessed with you, you also are going to have people in your audience that HATE you. You can’t have one without the other. I think Mike is another genius marketer that’s also worth learning from].

• 5️⃣ Conformity is the Enemy of Progress, Creativity and Business: So, this is basically a commercial for why “category of one” status needs to be a non-negotiable for you and your biz. Conde Nast’s Chief Biz Officer in the UK lays it all out for you. Sidenote: this podcast, The Business of Fashion is realllly good…even if you don’t have a biz that’s not fashion industry related. I listen to it all the time and love it [another fave ep is THIS one with Marty Bell from Vacation sunscreen and Poolside FM. Vacation began as a spinoff of a totally unique internet radio station and the summer tunes of the 80’s.

• 6️⃣ How to Stand Out, Build Credibility, Market Yourself and Anticipate What’s Coming: Coco Mocoe is the chick in the podcast above [#4 ⬆️] who was giving advice about getting hate online. On this ep she was interviewed by Lauren Bosstick of the Skinny Confidential and they get into Coco’s ability to predict trends, how she uses this on social media, and what it takes to create an unforgettable personal brand [I should also admit here that I’m kind of obsessed with this chick cause of my own fascination with trend predicting].

• 7️⃣ Retail Therapy: The In/Out End-of-the-year Episode: This is honestly just a fun end of the year wrap up that talks about trends, fads, culture and more from the founder of Sunday Scaries.

• 8️⃣ The Year of Taylor Swift: Ok, while I totes appreciate Taylor Swift’s music, I’m honestly not a full on Swiftie. HOW-EH-VER, I’m fascinated by her approach to community building, marketing and personal branding and could honestly spend an entire year studying it in my own version of a pop culture Ph.D. This episode features an interview with Taffy Brodesser-Akner, a journalist, author and script writer [she wrote “Fleishman is in Trouble”—both the book and the TV show] who so deftly and articulately breaks down the reasons why we should all be paying attention to this amazingly talented woman and the genius biz empire she’s built.

• 9️⃣ Building Contrarian Brands: This dude, Raphael Farasat is a true marketing & branding genius and I could legit listen to him talk all day. In this ep he shares details of his co-founding of one of the most interesting brands I follow: Last Crumb Cookies, billed the “viral luxury cookie brand.” This brand, and all of Farasat’s gems on this episode is another full on masterclass about how to stand out from the crowd and get your “cat of one” juices flowin.

• 1️⃣0️⃣ Behavioral Economics Books You Need to Read: If you love to study buyer behavior like I do, The Brainy Business Podcast is going to be your goto secret weapon. In this episode, the host, Melina Palmer, shares all of her fave books on Behavioral Economics [and I think this list includes titles of books that you don’t necessarily hear everyone else talking about all the time].

• 1️⃣1️⃣ 1,000 True Fans: I honestly think that EVERY SINGLE SOLITARY BIZ OWNER ON PLANET EARTH needs to read the essay 1,000 True Fans by Kevin Kelly, the founding Executive Editor of Wired Magazine. It’s one of the most often quoted and referenced essays by all of the smartest, industry disrupting entrepreneurs I follow, and the first time I read it it kinda blew my mind and shifted my entire framework for how I wanted to run my biz. After you read the essay, listen to this podcast ep from Alex Lieberman, who founded the daily email Morning Brew [that’s now worth like a kajillion dollars] so you can listen to him break it all down.

Here’s a link to my pocast trends playlist again. Tell me which eps you end up digging and if you have any major ah-ha moments…I’m dying to hear alllll of your thoughts!

As per uzsh, just slam your finger down on that “reply” button if you wanna chat about anything I’ve shared about today [yep, it’s actually me here!].

In terms of TV binges lately: I finished “A Murder at the End of the World” this week which I crazy loved [it’s about an internet true crime detective slash hacker who gets invited to this crazy retreat by an Elon Musk type dude in Iceland], and I’m all the hell in on True Detective, Night Country with Jodie Foster, which is just dark AF, creepy and SO damn good.

I also binged season one of the true crime podcast from The New Yorker called In The Dark. It’s about a boy who was kidnapped in Minnesota and the series of incidents that led up to the crime being solved 27 years later.

See you next week.

Love you, mean it.