🥺 The email I didn’t want to have to send

THE REASON IS ACTUALLY SO DUMB

I’m not great at beating around the bush, so I’m gonna come right out and confess why: 

🤷🏻‍♀️ It’s not because I have any tragic news to share [thank gawd].

🤷🏻‍♀️ It’s not because I’m making a big, sweeping announcement about my biz…my marriage…or my mom status [biz is fab, my husband is the most amazing, smart, kind, incredible dude I know and my mom status is still: happily kid free].

🤷🏻‍♀️ I haven’t fucked anything major up [at least that I know of] and there have not been any other subreddit’s created simply to talk shit about me [again, that I know of]. 

The reason I didn’t want to send you this email was simply because my dick brain decided: it wouldn’t be fun to do so. 

🤦‍♀️

OK, BUT WHYYYYYYY? YOU MIGHT, RIGHTLY, BE WONDERING... 

This is a question that cannot be answered…

Because I need you to hear me and I need you to hear me h-a-r-d:   THERE IS NO REASON NEEDED BY YOUR DICK BRAIN TO MAKE UP RANDO, INEXPLICABLE POV’S LIKE THIS THAT ARE MEANT TO FUCK WITH YOU ACHIEVING YOUR STATED GOALS.

In fact, not only will a simple reason be undiscoverable in most cases when it comes to your dick brain, but you likely will even have COUNTER POSITIVE reasons that your dick brain has told you to ignore. 

In my case: 

➡️ I was absolutely loving sending out my weekly emails. It was actually the piece of content I was creating in my biz on a weekly basis that I was looking forward to the most.

➡️ My open rates are STILL around 70% for every email…which is seriously unheard of.

➡️ There hasn’t been anything in my biz that I’ve done in the past few years that has received anywhere close to the over the top positive response I was getting on a weekly basis from you and others like you about my emails.

➡️ For the most part, my emails were producing enough new clients, people to join our [One] membership and Innovation sesh takers that I barely even needed to talk about these offers on social media.

And yet, I was fully on board the “ugh, sending out an email this week just doesn’t sound fun” train, sitting in my business class seat, watching the first 4 eps of Season 3 of Bridgerton [I’m guessing Season 3 is going to be my Roman Empire cause I SWEAR TO GAWD if I was alive during the early 1800’s with the rest of this crew, I would fully be a Penelope].

FUN, FUN, FUN!!!

Anyway.

It got me thinking about how we seem to have reached this place where we expect…insist on…and COUNT ON every single solitary thing we need to do in our business to be fun. Why and how did I embark on a never ending quest for every click of my damn keyboard to feel like I’m an 8 year old in a bounce house with a drippy soft serve ice cream cone in my hand?

I’m ridiculously guilty for perpetuating this approach, by the way, because I’ve continually asked my clients—and you for that matter—to always be asking yourself how you can make various tasks in your biz and in your life more fun.

And look, there’s nothing inherently wrong with the question.

I absolutely do think that exploring this idea can help us reimagine and reinvent things in our biz in a way that we might not have considered when we were slogging our way through without any thought given to our own brains or how we best like to work.

But lately it’s been feeling like we’ve maybe taken things too far.

I’ve taken things too far.

WHAT IF SHIT JUST IS WHAT IT IS?

Is brushing your teeth “fun?” No…but we do it every single day. 

Is walking our dog Abe 5-6 times a day “fun?”

No…but we’ve never ever ever missed a single walk [even if we have to arrange or pay someone else to handle it].

This whole deep dive line of thinking got me wondering if: perhaps, we can just get ourselves to that same neutral place we are with shit like brushing our teeth or taking a shower?

Cause these things ar not fun…but they’re also not NOT fun. 

They just are. 

They’re neutral. 

They’re things I’ve committed to doing because of: a goal, a belief, a commitment [even one as simple as a commitment to take care of my own teeth or to responsibly and lovingly care for our dog]. 

There doesn’t always need to be a song and dance…a long ass pro/con list…or a “bribe” in place to get us to do the things that we’ve ALREADY STATED we w-a-n-t to do.

No one is forcing me.

ALL OF THIS STUFF I’VE BEEN AVOIDING WAS MY DAMN IDEA IN THE FIRST PLACE!

Hunh?

YOUR TAKEAWAY:

Sending you this email once a week is a VERY clear goal of mine…that I friggin invented in my own brain.

And it wasn’t just a rando, willy nilly decision I made.

It’s a strategic and important AF piece of our marketing plan [a plan that, ah-gain, I invented in my own brain]. For a business that WE started…and love.

🚨 So just in case you-n-me are twins…and you’re avoiding something right now because it doesn’t feel “fun” to you…this email showed up in your inbox today for a reason. 🚨

You got allllllll the way down here to the bottom of my lil rant for a reason.

So now I want you to honor that, put down your phone or your laptop, and LITERALLY GO DO THE THING YOU’VE BEEN AVOIDING DOING 4EVS.

Yes, right the hell NOW.

Just get it done.

Knock it off your todo list.

And look, I’m not gonna lie to you: It’s probably not gonna be fun…

But that’s ok.

And afterwards you can get back to Bridgerton feeling SO good about the 4 hours of TV you’re about to binge [and duh: that WILL definitely be fun AF].

WANT ME AS YOUR CO-CEO FOR 90 MINS AT A STEAL OF A PRICE? COOL…KEEP READING 

I am at MY BEST when I am brainstorming, problem solving and innovating with other “category of one” biz owners like you…which is why I decided to start offering custom, 1:1 “Innovation Sessions” this summer.

This is me-n-you, together on zoom for an hour and half, dreaming bigger about your biz than you’ve ever dreamed before.

In some of my recent innovation sesh’s I:

✅ Brainstormed a concept for a sober drinking coach about how to package up and position the work she was already doing in a much clearer, easily digestible way. And duh: of course I came up with a kickass name for her new program too.

✅ Created a structure/customer journey for a reading coach/educator who was switching her offers around to allow for more spaciousness in her schedule. We reworked her pricing as well, and so now she’s set up to: work way the hell less AND make way the hell more money [she will also likely be working with our agency in the next couple of months so that we can create a high-converting email welcome sequence for her].

✅ Helped an intuitive eating coach create a group program [again, based on the work she was already doing for clients], map out a marketing plan for it [including 7 sales emails], as well as create a VIP tier for the group program [with deliverables and pricing]. Because she was already doing this work with 1:1 clients, there was NO add’l work she had to do to execute this program and so she was able to start selling it THAT DAY.

I opened up my innovation sessions for May and they SOLD OUT. 

I opened up my innovation sessions for June and they SOLD OUT [well, actually that’s a lie: I have 1 more spot for June if you want to grab it]. 

I’m now booking into July. Which gives you a whole month to: get all of your questions for me sorted, think through what you REALLY want to be doing in your biz, and come up with some big goals that scare the fuck out of you so we can lock in a gameplan together.

Here’s how this Innovation Sesh thing will work:

💫 You’re gonna fill out a quickie questionnaire to give me some basics about you and your biz before we meet so that we can hit the ground running.

💫 Then you choose a day on my cal and set up your innovation sesh.

💫 Before we meet you write down a list of allllll the things you currently: have questions about in your biz, feel stuck around, have a kernel of an idea about but can’t seem to get to the next step, need a second opinion on, or have a few options for but you CAN’T make a fucking decision about….and we get through as many of them as we can in 90 minutes.

💫 During our sesh, I will share with you ALL of my real deal, unedited thoughts; give you all of my unique next level ideas and help you make some motherfucking decisions so that you can finally start moving forward in the way you know you want to in your biz.

💫 You can record our sesh together and go back and watch it as much as you need to.

💫 My goal is by the end of the zoom chat is to get you: as clear as we can on your next moves, excited about all the decisions you’ve made, and ready to tackle and implement some totally unique, next level, “category of one” ideas.

THIS IS A ONE-TIME, CRAZY COOL WAY FOR US TO WORK TOGETHER WITH A SHOCKINGLY GOOD PRICE TAG

➡️ My standard 60 minute intensives are currently priced at $997 [and all spots have been booked out every month since last August].

But I’m so darn excited about helping as many biz owners like you that I can to get innovative AF, I’m doing a special offer right now and pricing these 90 minute Innovation Sessions at $797.

ANNNNND, best of all, these babies will also come with 2 months free in our [One] Membership. So you’ll have plenty of time to implement, ask me questions and stay inspired with 2 months of juicy AF free content, an amazing community and all sorts of add’l opps for us to hang out.

Our [One] Membership is currently priced at $197 per month, so when you add up $197 × 2 and subtract it from $797, your 1:1 innovation sesh with me nets out at price SO low, I kinda don’t even wanna type it out here in black and white. But fuck it…here you go: $403 dollars.

During my lowest flash sale so far in my entire biz [last year on my birthday] I sold my intensives for $500 and booked over 30 of them. 🫣

This is cheaper than that. 😱

Trust me when I say there is legit nooooo other opportunity to work with me 1:1 brainstorming about your specific biz for an hour and a half for a lower price point.

**If you would prefer to purchase an Innovation Sesh with a 2-month payment plan, I got you. Click here for that option.

So yeah: you need an Innovation Sesh.

🤔 How long will this offer be avail? I genuinely don’t know.

🤔 Will I ever offer these again? No earthly clue.

🤔 How quickly will the next round of spots sell out? 🤷🏻‍♀️Not sure…

An Innovation Sesh with you-n-me is currently on my vision board.

SIGN UP HERE FOR THE PAY IN FULL OPTION

SIGN UP HERE FOR THE 2 MONTH PAYMENT PLAN OPTION