Here Are Examples of "Category of One" Businesses...

IN THIS EMAIL:

🔥 EXACTLY WHAT IT LOOKS LIKE TO BECOME A CATEGORY OF ONE IN YOUR INDUSTRY: Swearsies: it’s not as hard as you think it is.
👀 EXAMPLES OF “CATEGORY OF ONE” BUSINESSES AND CREATORS Because you are on my “Icon Status” email list, you get to attend this class on Dec 1st for FREE.
😎 AN INVITE TO MY FREE MASTERCLASS: HOW TO BECOME A CATEGORY OF ONE IN 2024 Because you’re on my “Icon Status” email list, you get to attend this class on Dec 1st for FREE.

Brigette Muller // @hummusbirrd on Instagram and @hummusbirrd on TikTok
A funny, fresh, interior design-y NYC creator

Brigette is for sure one of my fave “comfort creators.” In the world of interior design, I follow so many accounts that I legit cannot tell apart from one another—but Brigette manages to easily stand out for me in everything she does.

How she stands out from the crowd:

➡️ She’s created an incredible apartment that feels like a Paris pied-a-terre, but in Greenpoint Brooklyn. In case you’ve never been to Greenpoint, it’s not exactly a section of Brooklyn that “screams” Paris.😝

➡️ She weaves lots of personal details into her design content: She talks about being an “older” influencer [but it’s not in a complain-y way…it’s in an inspiring way]; talks about finding a partner, etc

➡️ She shares totally unique design projects like how she decorated her Christmas tree with cool ornaments that have meaning for her [mom’s jewelry, vintage necklaces, antique crystals from chandeliers, etc] [example].

Some polarizing ideas she leans into:

➡️ It’s worth it to spend money on renovating a rental [for the record, this is something that others have VERY strong feelings about].

➡️ You can be thoughtful and intentional with your design decisions, but also: It’s ok to do shit in your home without a lot of prep or planning when the mood strikes.

➡️ If you’re not obsessed and in love with the outcome of of a design decision you made, do it again…and again [example].

YOUR TAKE AWAY:

Renovating and spending money on a rental apartment feels legit revolutionary to most people. How can you take an idea like this [as it applies to your own biz and industry] and go all in on it in order to connect with the unique people in your community who just “get it” [and repel those who don’t].

Jackie Aina // @lavishlyjackie @jackieaina @forvrmood
A lifestyle creator and biz owner who “normalizes” luxury

If Jackie started her own 24/7 broadcast channel and allowed cameras to follow her around all day, every day I would IMMEDIATELY subscribe. And trust me: I’m not alone. She shares all aspects of her life and her candle business, and somehow, even though she’s often talking about and sharing things so many other creators are too [cleaning videos, organization, GRWM, etc] she is 100% in her own “category of one.”

How she stands out from the crowd:

➡️ Jackie lives a full on luxury lifestyle, but somehow also manages to never come across as braggy or “better than” when she shares about it [example].

➡️ She normalizes the idea that it’s ok to want all of these luxe things in your life for ALL of us but especially for women of color.

➡️ She’s not afraid to share her opinions, tackle issues like racism or get her own hot takes out there [example].

Some polarizing ideas she leans into:

➡️ Luxury is her baseline…and she makes no apologies for that.

➡️ Like what you like and don’t be afraid to talk about it [even when you know others are going to have some strong feelings about it].

YOUR TAKE AWAY:

How can you show up as example of what’s possible for others [and intentionally share all the juicy details of what that looks like for you]? Are you a coach in an industry that’s CONSTANTLY talking about money who has zero interest in becoming a millionaire? [like my friend Ashli]. Are you a digital nomad who hates staying in other people’s homes so you rent unfurnished apartments everywhere you go? If you represent a super unique segment of creators or biz owners, lean ALLLLLL the way into that.

I WANT TO TEACH YOU ABSOLUTELY EVERYTHING I KNOW ABOUT BECOMING A CATEGORY OF ONE:

So many of the things I’ve intentionally been sharing with you in this email over our last month together—learning how to create the vibes of your biz, building an unshakable personal brand, all the things I do to stay innovative in my own biz—they all speak to helping you to embrace what I think is the most important and impactful concept I’ve ever taught: how to become a true “Category of One” in your business.

If I could offer you up one piece of unsolicited advice as your self-appointed biz coach: mastering this in 2024 is truly the thing that I think you need to go all the hell in on.

Cause when you do, you reach a status in your biz, in your life, with your online social media presence where almost nothing else matters.

It’s your get out of jail free card.

It’s your ultimate insurance policy.

And best of all: it’s the key to making the most money and having as much fucking fun as you POSSIBLY can in your biz every day.

In this [FREE for you] masterclass we’re going to cover:

➡️ Exactly what it looks like when you reach that “cat of one” status I’ll take you inside my own business as well as give you lots of examples of other businesses and creators that are doing this.

➡️ All of your “category of one todos” And yes, while there are elements of reaching this status what will be different for everyone depending on your biz, audience, industry, etc, there are some specific things that we all can focus on…and I want all of em on your radar too.

➡️ The importance of joining the “Zero Fucks Club” and how getting your application approved is one of the keys to truly reaching your COO [category of one] status .

💡 “How to Become A Category of One in 2024” Masterclass is going down on Friday, December 1st @ 10am PT, 11am MT, 12pm CT and 1pm ET.

You can grab your spot HERE for FREEEEEEE. [This should take you to a link where a coupon code is self-populated for the masterclass. Because you’re already on my email list, you get this class for free. If it’s not for some reason, the code is ONE].

You can also DM me the code “CATEGORY” on Instagram if you’re on your phone and that’s easier for you.

I promise: even if you’re just a teensy bit curious about all of my “category of one” moves, it’s worth it to sign up.

And yep, if you can’t make it live, of course there will be a replay that I will email out to you after our class.