The 'Hot, Smart, Rich' Secret to Running Your Business👙

🕶️ BRB…I’m off to go take my daily hot, smart, rich girl walk🕶️
Keep reading to learn about a new framework for running your biz that just might help you shake things up in exactly the way you’ve been craving.

✏️ MINI TRAINING: Time to pull out your bougie notebook [THIS one is a new fave] and your Frixion pens. My email Mini-trainings are quickie, actionable lessons that I share that often include new concepts and approaches that I want to help you implement in your own biz or life so we can be rich bitch badasses together.

HOT, SMART, RICH GIRLS & STARTUPS

There’s this chick I follow on TikTok named Maggie Sellers. She’s a tech investor who shares killer biz advice, but she also shares fave skincare holy grails, product obsessions, and other lifestyle content that she’s mostly built around a concept she coined: hot, smart, rich girls. 

My guess is that this idea originated as an offshoot of the whole “hot girl walk” social media trend that’s been front and center on the interwebs since 2021. But here’s a bit more scoop on her hot, smart, rich concepts directly from Mags:

She’s invested in companies with seriously high cool factors: Locker [follow me here to see everything I currently want to buy], deux [good for you cookie dough], Nudestix [simple, easy to use makeup], flaus [the world’s first electric flosser] and lots more.

Needless to say, I’m here to announce my candidacy for President of the Maggie Sellers fan club.

Recently Maggie was interviewed on Boujee Best Friend with Koko [episode 54, Startups for Dummies; note: I don’t crazy love this pod, but I really liked this specific ep] and she laid out exactly what it looks like to run a startup.

But hold up, wait a minute. First let’s establish: WTF is a startup anyway?

Whoa.

As she was talking, I realized that I’m actually already approaching everything I do in my biz in this startup-y way. And you [and all my clients] are kinda, sorta like my angel investors.

NOTE: This startup approach is not for everyone…and it’s def NOT the way most ppl in the online coaching, biz, service provider space are doing it [which, duh: is always my first sign that I’m onto something].

But she helped me realize that, as an innovation, “stand the fuck out from the crowd always and forever” junkie, I 100% want this to be my intentional framework for running my biz moving forward.

I want to breakdown this startup framework for you step-by-step, cause I know that you-n-me are twinsies, and you may wanna run your biz like this too:

⬇️ Here’s an example of the power of building community first: 

I used to be a successful interior designer in Los Angeles. I had clients, multiple projects, and a day-to-day life filled with furniture shopping, paint store runs, and “life or death” decisions about wallpaper. My entire Instagram account was built around this design biz.

When we moved to Mexico 5+ years ago, I decided to honor my intuition, switch things up and lean into a little idea I’d been hosting rent free in the back of my mind forevs… and so I become a coach. Pretty much overnight I stopped posting pretty pictures of interiors on Instagram and instead switched to offering up biz advice, personal branding scoop and yelling at you when your brain is being a dick.

Did absolutely EVERYONE in my Instagram community love it? Hells to the no.

BUT!

Because I had spent endless amounts of time previously pouring into, getting to know, and building my community, most of my followers were excited and willing to come along on this gigantic pivot with me, no questions asked.

⏰ COMING SOON: I know I’m just firing up this whole weekly email thang as a new new part of my biz, but the fact that you’re already here means you-n-me are kinda sorta in bestie adjacent territory.👥 

And as a bestie, you get the inside scoop on e-v-e-r-y-t-h-i-n-g I’m doing way the hell before anyone else does. So whenever you see a “coming soon” around here, that means you’re getting VIP insider-y info on something new I wanna do or try in my biz.⬇️⬇️⬇️

Ok, now back to our regularly scheduled programming about running your biz like a startup. 📺

Now, watch the fuck out.

Cause there’s also a danger [espesh in the earlier stages of your biz] of getting so wrapped up in learning and immersing that one day you take a look around in your bougie AF office and you realize: hmm, it’s been 4 months, 1 week and 3 days and I’ve taken exactly zero action.🥴

So yeah: don’t do that.

But while we’re talking about learning and immersing, I also want you to embrace this idea of creating your own learning stack using non-traditional sources for learning and inspiration from different industries.

⬇️ Here’s an example of this in action in my own biz: 

I specifically try NOT to follow other coaches, course creators and service providers. Both because I don’t want to get too caught up in what the rest of the industry is doing, AND because most of them are sharing vanilla, basic bitch advice. 🤷🏻‍♀️

And I’m not a basic bitch [and, duh: neither are you].

One of the biggest mistakes I see my clients and other biz owners making on the daily is that they continue to consult basic bitches [who have also never, ever, ever actually done the things they wanna do] in search of innovative, next level, out of the box advice.

Stop doing that shit, cause it just doesn’t work.

This is why I intentionally choose to follow: tech investors, creative directors at agencies, product based biz founders, corporate CMO’s and creators in other industries with zero connection to my own.

One of my very fave compliments to receive is: “your programs and ideas are always so damn unique, E dawg.” If you’re wondering why that is, it’s honestly due in large part to this exact practice.⬆️

You need to do more of this too.

Number three is my absolute fave one on the list.

⬇️ Here’s an example of this high risk, high reward thang:

When Greg and I came up with the idea for the Icon Agency, there was legit not a single example of anyone else doing what we wanted to do successfully. I had no clue if anyone would be willing to pay us a single penny for our offer [much less $25,000 for our starter package].

It was also going to require us making a gigantic pivot in our biz—a biz that was already on track to make 7 figures on it’s own with our coaching/online course model. There was really no good reason to switch things up and launch it.

So, of COURSE, I was all in.🤣

At this point in my biz, I know myself…and switching things up is kinda my baseline [hello fellow Manifesting Generators].

We ended up selling out our first round of agency founder spots and making almost $150,000 on our first launch.

Big risk = big reward.

📌 THINGS I’M FUCKING WITH RIGHT NOW: This recurring column [yes, emails can have “columns”—remember I’m magazine obsessed, okurrrr?] is where I’m going to share things I’m loving, doing, looking forward to or trying in my life. Kinda like a monthly favorites, except, I’m over the top and will probs do it every week or two. Oh! Also, these things may have nothing to do with biz…or they might. You know I’m a girlie who needs options.

3 THINGS I’M FUCKING WITH RIGHT NOW:

Holy shit, this email thing was way the hell more fun that I thought it would be. But since this is a new thing for me I truly, madly, deeply want to make sure that you get excited each week when you see my ass cannon ball into your inbox. So, if you ever have any thoughts, ideas, or feedback that will help me do that, please just hit reply and tell me everything. Your opinion means the world to me. Love you. Mean it.