Becoming A Category of One in Your Biz AND Life

IN THIS EMAIL:

🗣️ A PLEA FOR YOUR OWN “CATEGORY OF ONE” STATUS cause I know it’s time and you know it’s time, and you need to go all in on making this shit happen for you in 2024.
🤑 MY FREE “HOW TO BECOME A CATEGORY OF ONE IN 2024” MASTERCLASS Because you are on my “Icon Status” email list, you get to attend this class on Dec 1st for FREE.

WHY YOU NEED TO GIVE A SHIT ABOUT BECOMING A CATEGORY OF ONE:
Cause, for real, for real: I don’t think this shit is optional anymore.

➡️ COMPETITION IS FOR LOSERS: I shared this TikTok recently that outlines this concept in detail. The basic premise is, when you compete you lose.🤷🏻‍♀️

Doing shit in the EXACT SAME WAY that everyone else is makes absolutely no sense. And yet this is what I see, again and again, especially in this online biz/service provider space.

The same exact types of offers…with the same exact types of results. The same types of “trendy” social media posts. The same exact “hot takes” that aren’t really hot takes at all.

It’s boring AF. And we’re allllll getting seriously sick of it.

This has become such the norm in so many industries, you might be doing this right now and not even realize you’re doing it.😳

➡️ NO ONE CAN “COPY YOU” WHEN YOU’RE IN A CATEGORY OF ONE: I’m constantly amazed by how much time, effort and energy so many of the online creators I follow, my industry colleagues and even my FRIENDS spend on worrying about people copying them.

And meanwhile, I tell you, my online community and even my clients to FEEL FREE to copy me.

Take my biz ideas and spin them into your own offers.

Take a social media post I did and use it yourself.

Take this new idea of mine of an ultra, value packed email for your community and figure out a way to do this yourself.

Why don’t I care even a lick about other people “copying me”?

Cause no offense, but here’s the truth: I’m so obsessed with innovation…so committed to being my own category of one…and so GOOD AT IT, I’m always gonna be 10 steps ahead of everyone else.

Back when I was an interior designer, I used to have a lot of other designers in my DM’s all huffed up about how I would constantly give away sources, insider info, and tips for ppl in my community to use. But here’s the thing [and I still believe this to be true]: I could tell someone exactly where I bought and sourced every single solitary thing in my house, and they STILL wouldn’t be able to make their house look as nice as mine does.

😳

Does this make me sound like a dick? Kinda. But also I don’t care.

This is one of my fave quotes of all time: I don’t have time to babysit my old ideas.

My ideas are so good, so frequent, so dependable, and so innovative, I don’t need to worry about getting copied…cause btchz can’t keep up.

This approach has been game changing for me.

And I want you to realize that as a fellow hella innovative entrepreneur, this is available for you too.

➡️ THIS IS, HANDS DOWN, THE QUICKEST WAY TO BECOME REALLY SUCCESSFUL: This is another hill I’m willing to die on.⚰️

You can’t truly become a “category of one” in your industry without showing up every day and creating a business that is the most “you” it possibly can be.

That’s what’s required.

And that can feel scary and overwhelming at first…believe me I get it.

But I swear, when you go all in on this: when you stop being afraid to share your opinions, show your community who you really are, only do things in your biz that feel really fun and exciting for you, develop your unique voice on social media, and stop being afraid of being “too much,” you end up creating a biz that’s easy AF to show up in every day, easy AF to sell shit for, easy AF to connect with your most ideal clients and customers and easy AF to create content for.

Without exception, the most successful biz owners I’ve worked with over the years—the ones making the most money, the ones with the most ride-or-die communities, the ones with the biggest and most badass lives— have all of this on lock.⬆️

And that’s what I want for you too.

Which is why I’m offering you a very special, exclusive invite to my next masterclass [and by “special” I mean: you get it for free.😎].

MEMBERSHIP HAS ITS PRIVILEGES: JOIN ME ON DECEMBER 1ST FOR FREE

So many of the things I’ve intentionally been sharing with you in this email over our last month together—learning how to create the vibes of your biz, building an unshakable personal brand, all the things I do to stay innovative in my own biz—they all pave the way for helping you to embrace what I think is the most important and impactful concept I’ve ever taught: how to become a true “Category of One” in your business.

If I could offer you up one piece of unsolicited advice as your self-appointed biz coach: mastering this in 2024 is truly the thing that I think you need to go all the hell in on.

Cause when you do, you reach a status in your biz, in your life, with your online social media presence where almost nothing else matters.

It’s your get out of jail free card.

It’s your ultimate insurance policy.

And best of all: it’s the key to making the most money and having as much fucking fun as you POSSIBLY can in your biz every day.

In this [FREE for you] masterclass we’re going to cover:

➡️ Exactly what it looks like when you reach that “cat of one” status I’ll take you inside my own business as well as give you lots of examples of other businesses and creators that are doing this.

➡️ All of your “category of one todos” And yes, while there are elements of reaching this status what will be different for everyone depending on your biz, audience, industry, etc, there are some specific things that we all can focus on…and I want all of em on your radar too.

➡️ The importance of joining the “Zero Fucks Club” and how getting your application approved is one of the keys to truly reaching your COO [category of one] status .

➡️ All the details of our brand new [ONE] membership which Greg and I have created specifically for biz owners like you-n-me who are committed to making 2024 the year we stop competing.

This is a membership that looks absolutely nothing like any other membership you’ve seen before.

It’s going to include things like: a completely unique, netflix style monthly calendar with a variety of events, workshops, social meetings and town halls, a kickass community of other innovative biz owners, a monthly book club, curated trend reports where I curate and walk you through all the trends and must watch creators I’m seeing and so much more.

We’re excited to have entrepreneurs join this membership from alllll different industries. Of course, coaches and service providers are welcome, but we’re very specifically creating this space to be a place for all sorts of online and offline entrepreneurs to gather.

ALSOOOOO: Even though we’re officially kicking off the membership in January, if you join in December, you’ll have access to a bonus opp to work with me 1:1 that is so juicy you’re head’s gonna explode.

💡 “How to Become A Category of One in 2024” Masterclass is going down on Friday, December 1st @ 10am PT, 11am MT, 12pm CT and 1pm ET.

You can grab your spot HERE for only $97, er, I mean $0.00. YEP, IT’S TOTALLY FREEEEEEE FOR YOU. [This should take you to a link where a coupon code is self-populated for the masterclass. If it’s not for some reason, the code is ONE].

You can also DM me the code “CATEGORY” on Instagram if you’re on your phone and that’s easier for you. Then you can meet my bot Gloria and see how I’ve had to eat all my bullshit hot takes on the manychat platform cause I’m now in love with it].

And yep, of course there will be a replay.

BLACK FRIDAY TINGS

I decided to pretty much opt out of all the Black Friday craziness this year, but since this email is where I’ve focused my efforts on building my favorite-y fave ride-or-die relationships over this last month, I wanted to just offer up an exclusive lil something something for you:

1️⃣ My “How to Create the Vibes Of Your Biz” Masterclass Replay is available for $67 HERE. In case you missed attending this live, you can still dive into all the juiciness of this masterclass that went down a couple of weeks ago. I offer up a shitload of real life biz vibes examples, share ideas for things you can try in your own biz and give you lots of great resources and todos.

2️⃣ A [VERY] discounted 1:1 Vibes Intensive with me for $500 At the Vibes Masterclass, I shared an insane offer that had “Black Friday” vibes written all over it. If you’re excited to have me get my brain juice all over your biz and help you specifically brainstorm the vibes of you own biz, I’m offering a vibe-focused 60-minute intensive. My 60-minute intensives are normally priced at $1000, so this is a 50% off deal, and spots are verrrry limited. I’ve already had all my available spots booked up for January and February, 2024. So I’m now booking for March and April. If you’re curious what one of these sessions might look like, check out THIS newsletter where I take you through exactly how I came up with a complete, strategic biz vibes strategy for Tatiana O’Hara.

You can grab your own 60-minute 1:1 Vibes Intensive HERE.

3️⃣ Fast FWD INSTA: How to use AI for content creation Masterclass This class is being given by an online friend of mine [and fellow Mexico City resident], Kar Brulhart. You know that I have some strong opinions about social media gurus who are basically just spewing out the same old same advice that we’re seeing everywhere. Well, Kar is someone who I truly think of in her own “category of one” in the social media space. And I’m so darn excited about this class, I made sure to scoop up my OWN ticket to attend as well.

It’s very rare that I actually will recommend other events or creators, but this is one is worth an exception.

You can choose from two dates to attend Kar’s workshop: either November 29th or November 30th at 11am EST.

You can buy your ticket HERE.

I keep getting asked: “hey, E: what email provider are you using for your snappy new emails?”

So I wanted to share the deets in case you wanna use them too.

The platform is called Beehiiv and it was created by the team behind the insanely popular email Morning Brew. It’s designed for those of us who are all in on growing our lists, looking at deep, juicy analytics reports and making it dead easy for ppl to share.

This isn’t sponsored at all, buuuut I do have an affiliate link. So if you wanna sign up and try it yourself, you can do that HERE.