"Your" People

What have you done for them lately?

Author

Erica Reitman
June 06, 2024

📈 THIS WAS A TEST 📈
And good news: you fucking passed! Because you ignored my “delete this” subject line and opened anyway, you fall into this super exclusive group in our community that I fondly refer to as “my people.” Basically this means: if I had my own Delta One Lounge at the airport, you would DEF be able to go in there, make yourself an espresso and charge your phone. 💯 âŹ‡ď¸

IN THIS EMAIL:

➡️ HOW TO IDENTIFY “YOUR PEOPLE”: and what to do once you do.

➡️ MY GIFT TO YOU: for being in this exclusive “my people” club with me.

➡️ MEET ME IN NYC?: I’m going to be speaking at a kickass event there on June 15th and I kinda think it would be perfect for you. 🎤

Reading time: approx 8 minutes

🙋🏻‍♀️ “YOUR PEOPLE” ALREADY EXIST…BUT I WANT YOU TO PAY WAY MORE ATTENTION TO THEM 🙋🏻‍♀️

WARNING: ignoring this in your biz is a realllllly bad idea.

Imagine you’re throwing an epic dinner party for 10 of your closest friends.

These are “your people.” The ones you create group chats with…religiously click the like button on Insta and Tikkity Tok for, and the ones you have inside jokes with.

You’ve cleaned your house from top to bottom, your place settings on your table were copied from a Martha Stewart pin you found on Pinterest and you hired a personal chef.

You’re so excited about this shindig, you even made a goddmaned playlist on Spotify called: Yummy tunes.

Yummy?? Tunes?? Get it???

[duh, of course you get it].

🤦‍♀️🤣

YOU ARE PROBS FULL ON DISRESPECTING “YOUR PEOPLE”

Your house looks gorge, the delish smells of the food are wafting, and your playlist is jamming.

All your friends are sitting around the beautiful table you set…but you’re not there.

Where are you??

Oh, you’re out in the driveway. You have a janky piece of poster board you found in the garage and you wrote a message on it with a half dead Sharpie: DINNER GUESTS WANTED.

Uhm, you have dinner guests…really dope ones.

And they’re all sitting in your house, around your dining room table waiting for you to get your ass in there, talk to them, tell them how fab they look and map out the Bennifer 2.0 breakup.

You’re ignoring them.

And that’s exactly what you’re doing whenever you’re focused on getting more followers…more people…more eyeballs.

Thats what it feels like whenever you do a live or a webinar and you’re like: “we’re just gonna wait a few more minutes for people to join.” Uhm, YOUR PEOPLE already showed up at 12-o-fucking clock cause you told them to…but sure: let’s wait a few more mins so that Carol from Akron can leisurely stroll on in at 12:04 and get your viewer numbers up.

As someone who is firmly in the “my people” camp for MY community, I want you to start thinking about whether you’re giving “your people” the attention and love they deserve? 👀

HOW TO KNOW WHO “YOUR PEOPLE” ACTUALLY ARE

It kinda feels silly even writing this out cause I know that YOU KNOW who some of these people are in your own community online.

But here are some things to look for when trying to figure out if someone is in the “your people” category:

✅ They always respond to every last poll you post on your Instagram stories.

✅ They always like and comment on your posts

✅ If you do a live, they’re there…and they’re commenting and asking questions.

✅ They’ve reshared something you posted in their OWN stories.

✅ They’ve taken the time to reply to one of your emails.

✅ They buy or sign-up for everything you put out there

NOTE: they also could be doing all of these things ⬆️ but be a complete and total lurker…you likely have way more of these ppl in your community than you think.

And I’m just bringing your attention to all of this today, because I wanna make sure you’re remembering these ppl…honoring these ppl…doing something special for these ppl…and ALWAYS, always, always putting them first.

IN FACT, THAT’S WHAT I WANNA DO FOR YOU RIGHT NOW, CAUSE REMINDER: YOU’RE IN “MY PEOPLE” CATEGORY 💕

** I have an hour long training I wanna share with you…

HOW TO WRANGLE YOUR DICK BRAIN MASTERCLASS…YOU CAN WATCH IT RIGHT NOW

You’ve heard me use this phrase again and again: your brain is a dick. Well, so is mine. And I’ve gotten real damn good at figuring out ways to wrangle it.

I did a special training for all the people in our [One] membership on all of my fave specific, actionable ways to deal with my dick brain, and I wanna share it with you too.

Because you-n-me vibe so hard, we put this training on our new [One] Membership sales page right here [it’s about halfway down the page].

The actual masterclass starts at minute 4:30, and you can watch it at 2x speed if you’re pressed for time.

But I wanted to choose a training that I KNEW could potentially be the most impactful to you and all of the other VIP peeps in our community, so I very strategically chose this one.

WHETHER OR NOT YOU WANT TO JOIN OUR [ONE] MEMBERSHIP, I HIGHLY SUGGEST YOU TAKE SOME TIME TO WATCH IT.

Especially if spinning out in your head is a common occurrence for you these days.

But just in case you ARE curious about the membership, here’s some scoop: [cause, swearsies: this is like no other membership you’ve ever been a part of before.

[One] is a membership collective that we created for people like us: standing out from the crowd is our BASELINE.

  • It’s a membership built around inspiration and innovation instead of learning new skills. Honestly: we don’t think you need to learn how to do ANYTHING else in your biz. And so each session is aimed at helping you leave feeling inspired with next level ideas, ready to take action.

  • Access to me as your Coach At every workshop, masterclass, and session that I lead, you will have up close and personal, 1:1 access to ask questions, get 2nd opinions, and chat. [The only other way to do this is via my 1:1 coaching or becoming a fractional CMO client, which is at a MUCH higher price point.]

  • You’ll never be behind. Only choose to come to events & workshops that resonate with you and skip the rest. Since there’s no set curriculum, nothing will be cumulative [i.e. if you miss the 1st 2 meetings of the month you won’t be confused at the 3rd].

  • Netflix style calendar that switches up each month. Say goodbye to Q&A on the first Friday of the month and Masterclass on the second Thursday. Programming will switch up each month just like it does on Netflix.

  • Themed months will help us all stay on track together and zone in on one specific area of focus on our biz [and now a killer library with six months of juicy content for you to catch up on]

  • A variety of programming including: masterclasses, discussion groups, mindset work, group projects, co-working and more.

  • A killer community filled with other “category of one” biz owners, movers, shakers and industry disruptors who you can connect with, learn from and lean on for support.

We offer 3 tiers of membership, and if you join in the month of June, there is a killer bonus for each tier.

**Note: you haven’t heard me talking about [One] a ton because we opened up our membership 6 months ago to a select group of founders. This is the first time we’re opening it up again and it’s srsly SUCH a great time to join us as in addition to the June bonus, you’ll immediately get access to all the killer trainings that we have saved for you in our library.

LEARN MORE AND APPLY FOR THE [ONE] MEMBERSHIP BY CLICKING HERE

JOIN ME IN NYC??

I wanted to tell you about an incredible event I’m speaking at in NYC on June 14 and 15th, because there are a few spots left … ⏰

It’s called the Mike Drop Era Retreat: A storytelling and public speaking glowup.

It’s a two-day retreat hosted by my dear friend [and [One] Membership community member!] Mike Ganino, whose super power is helping you hone in, zhush up, and perfect your storytelling and messaging skills to the point that you become such a badass speaker, your email inbox is basically overflowing with invitations for paid speaking gigs all over the world.

And not just speaking gigs…friggin keynotes.

He has two full days of sessions, coaching, and masterminding planned, and holy shit: the most incredible people have already signed up for this thing.

My session is going to be on Saturday, June 15 and duh: it’s all about how to become a true “category of one.”

Because Mike is one of “my people” and now I’m one of his, he’s offering an insane $800 discount to anyone who signs up with my code: ERICASENTME

GET MORE SCOOP ON THE MIKE DROP ERA RETREAT AND SIGN-UP HERE

LET’S CATCH UP:

  • Have you been following along with the renovation I’m doing on my dad’s house in Florida? I’ve been sharing all on Instagram stories and it’s been SO much damn fun to be doing an interior design project again [in case you’re new around here, I used to be an interior designer]. Based on all of the “can I have the link for that tile…can I have the link for that tub” DM’s I’ve been getting, it’s felt so good to confirm I’ve still got it when it comes to design. 🤍

  • My Biz Bestie Jes and I are going to be doing another Reset Week in our businesses next week. If you’re curious what this is and/or want to plan your own, I gave you all the scoop on exactly how we do it here.

  • I’m gearing up for the premiere of House of the Dragon season 2 on June 16th, so I’ve: rewatched season 1, re-listened to all of the House of the Dragon official podcast episodes, annnnnnd just spent 45 mins on TikTok listening to all of the predictions and commentary. Oops. A bitch likes to be prepared, okurrrrrr???

  • I’ve also been sharing all the decorating and designing I’ve been doing at our new house in Hudson, NY. In case you ever want to check in on my current Amazon faves and “shop my house,” you can always do that HERE.

HERE ARE SOME ADDITIONAL WAYS YOU-N-ME CAN WORK TOGETHER TO GET YOUR BIZ TO EMPIRE STATUS…

➡️ My highest tier package, my 3-month 1:1 Co-CEO offer, allows you the most 1:1 access to me. This is perfect for you if you’re over the group program thang, can’t stomach another mastermind, and truly want custom, co-CEO level support from a biz mentor like me who’s already: made millions in her own biz, is innovative AF, will dream SO big for you you’ll wanna throw up [but in a good way] and is looking for specific, strategic, actionable feedback. **I have very few spots available for this package, so if you want more scoop, just hit reply [or DM me on Instagram] and we can see if this is a good fit for you.

➡️ My 1:1 90 minute Innovation Sessions are changing the game for biz owners like you. This is me-n-you, together on zoom for an hour and half, dreaming bigger about your biz than you’ve ever dreamed before. Our whole focus will be coming up with “category of one” next level ideas for you, action steps that you can implement right away, and eliminating all those dick brain thoughts that are keeping you stuck. We’re now even offering a 2-month payment plan! Oh! And you also get 2 months free in the [One] Membership when you sign up, making this an incredible, no brainer deal.

➡️ We’re still rocking and rolling at the Icon Agency, offering one-off services to help you market your biz. Creating offer magazines [like the ones we use to market our biz], copywriting, mapping out and creating your Instagram highlights—these are just a few of the things we can do for you. If you want to take some shit off of your plate and have us step in to help you seriously zhush up your vibes and online presence, hit reply and let us know what you need a hand with.

As per uzsh, just slam your finger down on that “reply” button if you wanna chat about anything I’ve shared about today [yep, it’s actually me here!].

See you next week.

Love you, mean it.

xo,

Erica