Category of [One]
Posts
A round-up of must read posts for Business owners

A round-up of must read posts for Business owners

All the emails you may have missed....

Erica Reitman
February 08, 2024

🤓 LET’S CATCH YOU UP, SHALL WE? 🤓
I’ve been shocked over these past few months to realize: uhm, I l-o-v-e writing this weekly email as much as I love frosting [FYI: there is literally no other food on planet Earth I love more than frosting]. I’ve sent out some real bangers already, and I’ve got way more up my sleeve. But juuuuust in case you may have missed a week or two, I wanted to share some of my recent greatest hits.

IN THIS EMAIL:

👁️ I’M LINKING YOU UP : Just cause I wanna make absolutely sure that you’ve seen all of my juiciest emails, I’m sharing some of our most opened [and responded to!] emails over the last few months.

Reading time: approx 3 minutes

🚨 A 75% OPEN RATE IS NOT NORMAL 🚨

I’ve said from go that my #1 goal with this email is to make it soooo damn good that you immediately wanna make a folder in your inbox. Cause the idea of you not being able to access the “mini masterclasses,” aka my weekly emails, I send out on the regs makes you seriously anxious.

And based on our open rate—which is usually between 75% and 79% 🤯—as well as the weekly screenshots I get of OPF [other people’s folders], I feel like it’s working.

Giphy

Maybe I’ll do a deep dive on how you can make your emails more “omg, I gotta read this right the hell now”-ish too.🧐

Want learn more about my approach to email?

Anyway, if there ever was an email to save of mine, THIS. IS. IT.

Here’s what you may have missed:

🔥 Exactly how to plan a non basic bitch photo shoot: This one is so 💣 I honestly think I could sell it if I wanted to. I take you through every single thing I do to prep for our photoshoots, share my specific inspo boards with you, my fave photographer, ideas for props and more.

🔥 How to sell and not sound like a douche canoe: Here’s where I share with you the one and only sales technique I’ve ever used in my biz—and that’s cause it works like woah. I give you loads of examples, suggestions, and tips so that you can go out and implement this shit TODAY.

🔥 All the trends you need to know about RN as a business owner: This one was a one-time preview of the monthly trend report I create exclusively for all of our [One] members. Again, I’m showing you a specific example of the trend out in the wild, suggestions for how you can implement them and ways I’m going to be using them in my own biz.

🔥 CASE STUDY: Exactly how I’m reinventing the membership model: Look, I talk about this “category of one” shit nonstop for a reason—cause I believe in it. I believe in it so much, I’ve completely pivoted our biz to teach as many people how to do it with me as I can. This email is very specific breakdown of all of the things we’re doing to mix up a very old, tired [IMHO] standard issue offer in the online space: the membership model.

🔥 Things I’m terrified to tell you: This one is little different cause it’s straight up confessional style. It’s basically a: here are some pages outta my diary round up filled with all of the the things I’ve been afraid, embarrassed or straight up scared to share on social media. I know that the “BE VULNERABLE” mantra kinda makes us all wanna barf at this point, but if I was ever gonna use that dumb descriptor for myself, this email would be it.

As per uzsh, just slam your finger down on that “reply” button if you wanna chat about anything I’ve shared about today [yep, it’s actually me here!].

Ok, the new TV show I’m, say it with me now, obsessed with is: Feud: Capote vs The Swans, which is a Ryan Murphy jam directed by Gus Van Sant that’s a dramatization of writer Truman Capote’s relationship with all of these “ladies who lunch” socialites in NY in the 60’s and 70’s. The art direction, the costumes, the acting—it’s all mesmerizing. And it has a killer cast too: Calista Flockhart, Naomi Watts, Diane Lane, Chloe Sevigny, Molly Ringwald, Demi Moore and Tom Hollander as Truman Capote. Run don’t walk.

I’m also watching: Monsieur Spade [I dig it!], Vanderpump Rules which just started [eh] and I wanna dive into Traitors but have only watched half of one episode so far.

See you next week.

Love you, mean it.

Here’s the link to apply for [One] again in case you wanna join our community of the coolest, smartest, industry disrupting entrepreneurs [check out the cutie magazine here that has ALL the details of what this totally unique membership is all about—think Masterclass meets Soho House]. This month we’re all working on a big needle moving project together in our businesses, we’re offering custom 1:1 project planning sessions, have a masterclass on how to create a weekly email [like this one!] that’s SO good people save em in folders in their inbox, a mindset workshop to check-in with each member to make sure they’re dreaming big enough in their lives and businesses and soooo much more. It’s only $197/mo].